Dragon Star Protection’s Trademark and Logo Usage Guidelines

Dragon Star Protection, its subsidiaries and affiliates (collectively “DSP”) own numerous registered and unregistered trademarks, service marks, logos, and slogans, (the “DSP Trademarks”) in the U.K. and/or other countries under the DSP, Dragon Star Protection and Dragon Star Promotions brands.

 

DSP Trademarks are valuable assets to DSP and its brands and act to distinguish DSP’s products and services (“DSP Products”) from its competitors’ products and services. DSP takes many steps to protect against unauthorised or improper use of the DSP Trademarks and brands. Third parties that are authorised by DSP to use the DSP Trademarks are required to use them in a proper and consistent manner and in accordance with these Guidelines and the terms and conditions of any agreement you have with DSP.

 

DSP retains all ownership rights in the DSP Trademarks and brands. Any goodwill or legal rights created from use of the DSP Trademarks and brands are for the benefit of and inure to DSP exclusively and not to any third party. DSP has the complete discretion to revoke any right to use the DSP Trademarks, even if such use is not expressly prohibited by these Guidelines. DSP may modify these Guidelines without notice to you. It is your responsibility to ensure that you are referring to the current version of these Guidelines.

 

The following are authorised to use the DSP Trademarks and must abide by these Guidelines:

 

1. Authorised distributors who purchase DSP Products directly from DSP for distribution only in regions authorised by DSP (“Authorised Distributors”);

 

2. Other third parties that are authorised in writing by DSP to use the DSP Trademarks.

If you do not fall within one of the above listed categories and would like to use the DSP Trademarks, please contact info@dragonstarp.com

 

Your right to use the DSP Trademarks is non-transferable, which means that you are not authorised to give others the right to use the DSP Trademarks without DSP’s express, written permission. 

Distributors, Partner Program Members, integrators, retailers, resellers and other third parties (collectively, “Customers”) using or selling DSP Products acquired from unauthorised sources or counterfeit products are not permitted to use the DSP Trademarks. It is your responsibility: (i) to ensure that you are acquiring non-counterfeit products from sources selling legitimate DSP Products and (ii) to know which region the Authorised Distributor may sell the DSP Product you are purchasing and to only sell such purchased DSP Products in the same region. Furthermore, Customers that purchase DSP Products from Authorised Distributors outside of the region where the Customer intends to sell such DSP Products are not permitted to use the DSP Trademarks. Inquiries regarding authorised or unauthorised sources should be sent to info@dragonstarp.com

 

General Guidelines

 

1. DSP is giving you limited, non-exclusive and fully-revocable permission to use the DSP Trademarks in a truthful, fair, and non-misleading manner and in compliance with these Guidelines and the terms and conditions of any agreement you have with DSP. You may not use the DSP Trademarks in a way that is misleading, deceptive, libellous, defamatory, infringing, obscene, offensive, damaging, or disparaging to DSP’s brands, or otherwise objectionable to DSP in its discretion. Do not use the DSP Trademarks in connection with any photograph that does not display a genuine DSP product or packaging.

 

2. Always use the DSP Trademarks in the manner intended by DSP. Do not use them for goods or services for which they were not originally intended. You may not modify, translate, distort, change, abbreviate, shorten, or hyphenate the DSP Trademarks. Do not flip, rotate, stretch, or add effects to DSP’s logos or stylised marks. You may not abbreviate or create acronyms out of the DSP Trademarks.

 

3. Do not incorporate the DSP Trademarks in your own product names, service names, trademarks, logos, company names, or Internet domain names. You may not use or adopt trademarks or logos that are confusingly similar to the DSP Trademarks. You also may not take any action that is inconsistent with DSP’s ownership of the DSP Trademarks and brands. 

 

4. You may not register a trademark, logo, domain name, or social media account in DSP’s name or attempt to register a trademark, logo, domain name or social media account that is confusingly similar to the DSP Trademarks. You may not copy or imitate in whole or in part the look, feel, design, or trade dress of DSP’s products, packaging, collateral materials, website, or social media pages.

 

5. If you are using the DSP Trademarks to describe DSP or its products, be truthful and accurate. Do not use the DSP Trademarks to make unsubstantiated claims about DSP or the quality, capacity, or specifications of any DSP Products. Any questions about the language that you can use to describe DSP or its products should be directed to info@dragonstarp.com.

 

6. You may not use the DSP Trademarks on or in connection with any website that displays adult content, promotes violence or hate speech, sells or distributes unauthorised, grey market or counterfeit products, or violates any laws or regulations.

 

7. If you are authorised by DSP to use the DSP Trademarks, you must include a proper trademark attribution notice. For example:

DSP is a registered trademark or trademark of Dragon Star Protection or its affiliates in the U.K. and/or other countries.

DSP, the DSP logo, [alphabetical, properly spelled list of DSP trademarks, for example: Dragon Star Promotions and Dragon Star Protection] are registered trademarks or trademarks of Dragon Star Protection or its affiliates in the U.K. and/or other countries.

Some countries have additional attribution requirements or may require translation of attribution notices to a language other than English. Please consult with info@dragonstarp.com if you have any questions about the proper attribution notice to use for your country.

 

8. You must mark the DSP Trademarks with the proper symbol, which is either ® or TM, on the first or most prominent use of the mark on a webpage or piece of collateral. Proper marking of the DSP Trademarks is important to give others notice that DSP claims trademark rights in and to the DSP Trademarks. If it is not possible to use the ® or TM symbol, you must use (R) or (TM). DSP maintains a non-exclusive list of U.K. registered and other trademarks on its website at www.dragonstarprotection.com

There are strict restrictions in the U.K. and other countries on use of the ® symbol. Do not use the ® symbol in any country where the trademark has not been registered. Please consult with info@dragonstarp.com if you have any questions about the proper marking to use in your country.

 

9. You acknowledge that DSP takes no position regarding the quality of products or services that you offer. You shall make no claims or implications that DSP endorses or is affiliated with your products or services.

 

10. Unless otherwise agreed to in writing by DSP, in no event shall DSP be liable for any direct, indirect, punitive, special, incidental, or consequential damages arising out of, or in any way connected with these Guidelines, your usage of the DSP Trademarks, DSP Products, your products containing internal hard drives or solid state drives manufactured by DSP, or your relationship with any end users, whether based on breach of contract, tort (including negligence), strict liability or otherwise.

 

11. Unless otherwise agreed to in writing by DSP, you will defend, indemnify and hold DSP and its employees, officers, directors, successors and assigns harmless from any and all claims, actions and suits based on (1) your use of the DSP Trademarks, (2) your use, sale, marketing and distribution of any DSP Products, and (3) your use, sale, marketing and distribution of any products manufactured by DSP. 

 

Additional Guidelines Regarding Use of the DSP Logo

 

If you are using any of DSP’s logos, you must use only DSP-approved artwork and you must follow the applicable DSP Brand Guidelines. These Brand Guidelines specify the format, spacing, colour, and font requirements for DSP’s logos.

 

Additional Guidelines Regarding Use of DSP Word or Slogan Trademarks

 

1. Consult with DSP’s list of trademarks for proper spelling and capitalisation. This list is found at www.dragonstarprotection.com

 

2. For example, if you are referring to Dragon Star Protection®, you must capitalise the “D” of Dragon, the “S” of Star and the “P” of Protection. DSP’s trademark list is updated frequently and you must check it to make certain that the list has not changed. If you have any questions about the spelling, formatting or capitalisation for the DSP Trademarks, or if there is a trademark that you believe should be on the list but is not, please contact info@dragonstarp.com

 

3. Do not make up your own trademarks and attribute them to DSP or combine them with the DSP Trademarks.

 

4. Do not combine DSP’s trademarks with your or another companies’ names, trademarks or domains, or use them in a way that suggests an affiliation between DSP and your or another company, or sponsorship or endorsement by another company of DSP’s products unless you have authorisation from DSP.

If you would like to use the DSP Trademarks in film production or commercial television, please contact ollie@dragonstarp.com

 

Proper Use

Dragon Star Protection®

DSP®

 

Improper Use

DragonStarProtection®

dragon star protection

Dragon star Protection 

Copyright © 2015 Dragon Star Protection™ DSP All Rights Reserved and Associated Products Connected to DSP.